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Explore the evolution of marketing over the years and discuss the potential benefits of advertising campaign to a company or a brand. Then you should select two advertising campaigns and develop a critical link between the literature and the objectives/functions of these campaigns to the brands/companies.An analytical assignment leads to a good comparison between the two campaigns and critically discuss how campaigns have achieved (or otherwise) their objectives. 2000 words.Good use of academic articles to support facts and information. Harvard referencing Submissions will be expected to demonstrate the following qualities:- Answering the central focus of the assignment.- A critical appreciation of relevant literature and its use to support argument, substantiate model(s) and other aspects of the assignment.- Logical flow of ideas and treatment; imaginative approaches; appropriate selection of real world factors related to the model(s) or specific assignment topic.- Presentation, structure, appropriateness of methodology, breaking into section headings/subheadings, tidiness.
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