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You also explored the challenges of maintaining high ethical standards in a modern marketing environment, including within the micro and macro levels. You have learned that firms who wish to stay competitive in a global marketing environment must pay special attention to the perceptions and culture of the segments that they serve.To prepare:Post a 150- to 250-word response to the following:Be sure to support your work with specific citations from the Learning Resources and any additional sources.Note: Independent research is required for this Discussion. https://www.forbes.com/sites/hbsworkingknowledge/2014/02/24/six-myths-about-customer-loyalty-programs/#58b709c947cc http://www.investor.jnj.com/governance/conduct.cfm Purchase the answer to view it
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